Distinction, innovation, reinvention.

Strong words. Stronger foundations.

When we set off to reinvent the beach towel, in 2013, these were our guiding 

lights, the beacons that kept us focused and decisive.

Today, they are synonyms to our name, and go hand in hand with what we do and 

have achieved.

Mission

We introduced ourselves with a refreshing take on an overlooked commodity. By 

injecting a much needed personality and character to a forsaken object, we 

showed the world that it is not what you do that matters, but how you do it.

We’ve since carried that insight into numerous projects, giving new life and 

purpose to stagnant products.

This is, and always will be, our way of life

Values

We rely heavily on creativity and imagination to keep us on our toes, but we depend 

even further on our passion and commitment to execution.

Great, meaningful and worthy execution, to be exact.

Not only do we aim to make your life better, we aim to make the world a safer and 

healthier place. That’s exactly why, since day one, we’ve made a point on using only 

the safest, most ecological and progressive means of manufacturing.

From our materials to production methods and suppliers, everything is deeply 

scrutinized to meet our standards, and most importantly, yours.

Future

We started strong, and grew stronger.

Our unwavering passion and resolution took us from a fledgling beach towel 

company to an established global brand.

We’ve conquered the world, selling to every continent and ocean, building 

partnerships with numerous suppliers and distributors and teaming with up and 

coming athletes and lifestyle advocates.

But we want to do even more, reach even more. We mean to make Vertty an 

household name and a true companion to everyday life. We want to help you make 

the most of your time by taking the most time for what truly matters.

You.